Design Certifications:
UI Design Immersion, CareerFoundry
Coding Workshop, SheCodes
Design Intensive Workshop, Open Set
Since 2017, she has created brand identities, campaign graphics, template systems, and web design for advocacy organizations, music venues, record labels artists and cultural platforms .
She is the founder of Pick Up The Flow, a resource platform for NYC artists, where she leads all design, from the wordmark and merch to the listings templates and WordPress and Substack sites. She holds a BFA in Communication Design from Parsons School of Design.
Music Workers Alliance, 2020
Visual Identity, Social Media Management
Selwa joined MWA in 2020 to strengthen the organization's social media presence. In order to build public support for fair pay from streaming platforms, and document the pandemic's impact on music workers, she designed the logo and campaign assets while running daily Instagram content for two campaigns: Unemployment stories (daily accounts from music workers who lost income) and Economic Justice in the Digital Domain. The petition gathered 5,000+ signatures from musicians across genres and was entered into the record at a Senate subcommittee hearing.
Pick Up The Flow, 2017-Now,
Visual Identity, Project Development, Social Media Management
From 2017 to now, Selwa led the development of Pick Up The Flow (PUTF), a platform and community dedicated to expanding equitable access to opportunities within the arts, culture, and creative industries. The mission is to make information transparent, accessible, and actionable for artists, cultural workers, academics, and organizations worldwide.
She created the entire visual identity and branding system. In 2024, she introduced a video interview series featuring creatives from the PUTF community and conducted interviews at Dripping Festival and New Inc 2025 (New Museum).
Stats:
Instagram: 60K+ followers, daily posts, engagement rate: 4%
Newsletter: Weekly Substack edition, 6K+ subscribers (~50% open rate)
Website: Public opportunity listings updated daily (20K+/monthly visitors)
Private FB group (Marketplace): 2100+ members (less active)
Discord: 400+ members (less active)
Community & Audience:
Global audience of artists, cultural workers, academics, nonprofits, and institutions.
Selected Partners & Supporters: Queens Council on the Arts, Times Square Arts, The Joyce Foundation, PepsiCo, Printed Matter, Inc., e-flux, The Laundromat Project, Park Avenue Armory, Institute for Public Architecture, Institute for Studies on Latin American Art, Staten Island Arts, Mexican Summer, Apexart, Alfred University, Danspace Project, Woodward Residency, Abrons Arts Center, Fractured Atlas, MIT Lab Poetic Justice, Lower Manhattan Cultural Council, Studio Museum in Harlem, Storefront for Art and Architecture, Pratt Institute.
Official logo (2020-Now)
Freelance Design Work, 2017-2024
Digital & Printed Media
Work spanning branding, creative direction, product design and digital artworks.
Poster design for an event at The New School, 2015.
UX/UI Design, 2021-2022
Case Studies
Selection of two projects Selwa worked on at Career Foundry:
1) PUTF is an app that allows you to find and apply for opportunities.
2) FINDS is an app that allows you to locate free finds near you.
Case Studies
Selection of two projects Selwa worked on at Career Foundry:
1) PUTF is an app that allows you to find and apply for opportunities.
2) FINDS is an app that allows you to locate free finds near you.